When is the next event?

Monday 07 April - Wednesday 09 April 2025


What are the opening times?

Monday 07 and Tuesday 08 April - 10.00am - 5.00pm

Wednesday 09 April - 10.00am - 4.00pm


Where is the event?

The NEC, Birmingham, B40 1NT


Will there be any seminars, workshops or demonstrations?

Yes, there will be several visitor features running throughout the show including: free live events, book signings, latest show news, exhibitor news, awards at the event.  


Is there a Show Guide?

There will not be a printed copy of the show guide, however there will be a digital alternative in the form of our show App, powered by Sitka. A link to download and access the app will be provided on your confirmation email. We are doing this to be more sustainable at our show. 


Can I view the exhibitor list?

Please use the searchable exhibitor list for the show here.


How can I search for products that will be at the show?

Please use the search index where you can filter by product type and INNOVATION@ here.


If I have registered for the exhibition, can I attend on more than one day?

Yes, once registered you can come along any day and your badge allows you in on multiple days.


If I have registered for Food & Drink Expo, can I attend the other shows?

Yes, registering for Food & Drink Expo allows you free access to Farm Shop & Deli Show, National Convenience ShowThe Restaurant Show and Foodex Manufacturing Solutions


How can I register?

Registration for Food & Drink Expo will open in early 2025. But you can register your interest for 2025 here


Can I register my colleague and/or friend?

Once you have completed your online registration we have made it even easier to let people know you are attending and invite them to join you via social media and email! Simply click on the pop-up that appears once you have completed your registration (or the link in your badge email) and choose where to share! 

I'm a member of press, can I get a press pass?

Press badges at the show are restricted to publishers, editors, journalists and broadcasters associated with the industry. If you are already receiving show press releases from us, you will automatically be registered as Press for the show and your Press Badge will be emailed to you a week before the event. If however you wish to start receiving our releases and would like to attend the event, please email with details of your publication and job title. Advertising personnel and media sales representatives will not be registered as press but should register via visitor registration.



What type of ID do I need to bring as I am in the process of setting up a business in the trade?

Please bring a business card if you have one.



Can I visit the event if I'm not in the trade?

No, this is a trade only event.


Is there a charge for registering?

No, entrance is free to the trade. 


Do I have to provide all of my personal details?

We require the mandatory fields on the registration form.


I don't want to be contacted after the event; how can I prevent this from happening?

We will keep you informed of products and services from William Reed Ltd. If you do not want to receive such information please email, or write to Data Manager, WRBM, Broadfield Park, Crawley RH11 9RT.


I need a visa invitation letter to attend the show; how do i obtain one?

We will be taking visa invitation applications for Food & Drink Expo. This will open in early 2025. 


I am a student; can I visit the event?

Yes! Applications will open for students in early 2025. 


Can my children visit the event with me?

No, this is a trade event and strictly no under 18s will be admitted including babies in arms. There will not be any creche facilities at the NEC.



Is the venue accessible?

We’ve worked tirelessly to make our venue fully accessible to all our guests. Visit the NEC website for more information. Please contact us if you have any other questions.


Will there be anywhere that I can access the internet while I'm at the event?

All visitors to the NEC can connect to WiFi across the entire venue completely free of charge. 


Is there a cloakroom at the event?

Yes. Cloakrooms are open 30 minutes before the show opens, until the close of show.
Please note: Coats, bags, suitcases and umbrellas, will be permitted in the cloakroom  at the daily cost £2 per coat or umbrella £3 per bag or piece of luggage


Are pushchairs allowed into the exhibition halls?

No the show is strictly no under 18s. No children, infants or babies in arms will be allowed into the show.


Will there be anywhere to buy food while I'm at the exhibition?

Yes, there are several outlets within the halls.



What can I do if my question has not been answered by any of the above?

Please call the organisers on 1293 846500