Food & Drink Expo is a festival of grocery, foodservice, manufacturing and speciality retail, offering food-to-go operators unique insight into the sector across three days.


When doors open next month (29th April – 1st May, NEC Birmingham), the show will provide visitors with the most direct route to the UK food and drink market and bring together the very best in product innovation, business advice and operational insight.

With over 1200 exhibitors confirmed, visitors can expect to see an unparalleled range of products and services as big name exhibitors, small scale innovators and technical solutions fill the show floor. Exciting food-to-go product launches include:

- La Lorraine Bakery (Stand Z241) whose Topped Flatbreads come in four flavours and allow operators to offer warm premium snacks in just 7-9 minutes.

- Nova Chef (Stand HH249) offer a perfect blend of tender, nutty flavour in their Vegan roasted vegetables with quinoa and barley in a spicy soy sauce.

- Amazon Spring Water (Stand CC248) whose delicious, natural spring water come in 100% recycled plastic bottles, caps and labels. Plus, donations from sales go to reforestation initiatives in the Amazon Rainforest!

- devOATed (Stand DD229), showcasing the UK’s first rich and indulgent oatshakes, made using 100% British oats.

- Knack Snacks ltd (Stand V270) bring guilt-free snacks with 12 grams of protein per bag in their new Birthday Cake Crunchy Protein Balls (10 pack).

- SPM Drink Systems (Stand FF251) will be showcasing their Bubbler Classic Pro Range cold drink dispenser which cools and dispenses ready-made drinks to be poured inside the bowl such as fresh juices, teas, cocktails, water etc.

- Jake & Nayns (Stand N19) bring their Creamy chicken and bacon toastie in bloomer style bread.

Check out all the exhibitors and products.




On The Grocer Stage, a variety of expert panels will call on some of the industry’s biggest names for their take on the sector’s most pressing challenges. Key highlights of the schedule’s programme include:

• Staff wellbeing: Creating an inclusive culture that allows colleagues to thrive, Monday 29th April, 11.15am

• Food to go: The trends to watch out for in 2024, Monday 29th April, 1.45pm

• Diversity and inclusion: How far have we come and where do we need to get to? Tuesday 30th April, 10.30am

• Social Media Food & Drink Trends – What’s Hot Now, Tuesday 30th April, 2.45pm

• The Marketplace Model: Making it work for Everyone, Wednesday 1st May, 11.15am

• Cassandra Stavrou: Healthy snacking PROPERly, Wednesday 1st May, 12pm

• Price, promotions and NPD: The impact on convenience, Wednesday 1st May, 1.45pm

Take a look at all the sessions.


Register for your free pass today:


Food & Drink Expo will run alongside The Restaurant Show, Farm Shop & Deli Show, National Convenience Show and The Forecourt Show as part of the 2024 UK Food & Drink Shows. Covering the entire industry, these shows are unparalleled in their ability to bring people together, build and foster better relationships, discover business building insight and celebrate innovation, all with the support of the multi-award-winning William Reed brand.