Over 1200 exhibitors are set to come together this April as Food & Drink Expo returns to the NEC, Birmingham alongside The Restaurant Show, Farm Shop & Deli Show, National Convenience Show and The Forecourt Show as part of the 2024 UK Food & Drink Shows (29th April – 1st May).

Providing the most direct route to the UK food and drink market and bringing together the very best in product innovation, business advice and operational insight, Food & Drink Expo is a festival of grocery, foodservice, manufacturing and speciality retail offering visitors a unique perspective across three days.

Visitors can expect to see an unparalleled range of products and services as big name exhibitors, small scale innovators and technical solutions fill the show floor. Those exhibiting include: Belvoir Farm Drinks (Stand T238), olive oil brand Filippo Berio UK (Stand S219), The Tofoo Co. (Stand DD251, Camelot Chilled Foods (Stand DD248), Meadowvale Foods Ltd (Stand Z229), chilled packaging providers Icertech (Stand V230) and NielsenIQ (Stand D259).

For the full list of exhibitors and products on show, visit:

After their inaugural success in 2023, two exclusive zones are set to return to Food & Drink Expo for 2024. Healthy & Natural zone will include a range of healthy, wellness and natural products encompassing free-from, vegetarian, low-calorie and organic items to name a few. Suppliers including Geo Organics (Stand V259), sellers of Sea Moss gels Mossgems (Stand S279) and Clearspring – pioneers of authentic Japanese specialities (Stand S259) have already signed up to exhibit.

Plant-Based Zone will also be making a comeback with everyone’s favourite vegan and plant-based exhibitors showcasing the future of this ever-growing sector. Big names include Moving Mountains (Stand BB228), Heura Foods (Stand CC219) and Suma Wholefoods (Stand CC210).

On The Grocer Stage, a variety of expert panels will call on some of the industry’s biggest names for their take on the sector’s most pressing challenges. Founder of Proper Snacks Cassandra Stavrou; UK&I MD of Innocent Drinks Sam Akinluyi; CEO of FareShare George Wright; Chef Hugh Fearnley-Whittingstall; and VP of Grocery & Retail at Deliveroo Suzy McClintock; are just a few of the panellists scheduled to appear.

Key highlights of the schedule’s programme include:

• The Coronation Food Project: A King’s mission, Monday 29th April, 10.30am
• James Cosmo: From Game of Thrones to Storyman Whisky, Monday 29th April, 1pm
• Diversity and inclusion: How far have we come and where do we need to get to? Tuesday 30th April, 10.30am
• Social Media Food & Drink Trends – What’s Hot Now, Tuesday 30th April, 2.45pm
• The Marketplace Model: Making it work for Everyone, Wednesday 1st May, 11.15am
• Hugh Fearnley-Whittingstall: Loving Food, Hating Waste, Wednesday 1st May, 12.45pm

See the full line up of sessions and speakers here:

Andrew Reed, Managing Director – Wine & Exhibitions, William Reed, said: “Food & Drink Expo is a real celebration of our industry. It has product innovation and specialist advice at its very heart, offering visitors three days of insight which simply cannot be found elsewhere.

“Our rich and diverse industry deserves such a platform and I would urge anyone with a stake of any size in this sector to register for their free pass today:

Covering the entire industry, the UK Food & Drink Shows are unparalleled in their ability to bring people together, build and foster better relationships, discover business building insight and celebrate innovation, all with the support of the multi-award-winning William Reed brand.