How do we get the right visitors?
We spend over £650,000 on our promotion budget to make sure that your company meets the right people.
Here's just an overview of our campaign:
Tickets
550,000 sent out to magazines, associations and key industry buyers.
Email campaigns
130,000 targeted emails informing visitors of the benefits of visiting Food & Drink Expo.
Adverts
Awareness building adverts are placed in all the major titles in the trade press.
Newsletter mailing
60,000 sent out to pre registered visitors and key industry buyers. This is the key mailer updating the visitors with full details of the shows live events, new product information and reasons to attend.
Online Marketing
Buttons, banners and a pay-per-click campaign. This includes Google adwords which makes sure that all visitors and exhibitors can find relevant show information easily on the internet.
Exhibitor promotion
We develop a close relationship with exhibitors so they can get the most out of their exhibition spend. This includes working with exhibitors to develop a marketing campaign to their clients and customers, and promoting their presence at the show.
Affiliated Magazines & Associations
Food & Drink Expo works with some of the top titles in the industry and the most influential associations. For example; The Grocer, Pro Wholesaler, Convenience Store, British Baker, Food Manufacture, Restaurant Magazine and British Culinary Federation.
Exhibitor self-promotion
We develop a close relationship with exhibitors for them to gain the most out of their exhibition spend. This includes working with exhibitors to develop a marketing campaign to their clients and customers & promote their presence at the show.
There are a number of ways in which we help you to promote yourself prior to the show including:
- A FREE supply of tickets for your customers
- A FREE personalised e-ticket web link
- A FREE entry in the Show Guide
- A FREE PR and Marketing Guide
- A FREE personalised button/banner for your own website
- FREE help designing email/direct mail templates
Food & Drink Expo is organised by William Reed Business Media which has a proven track record of producing market-leading print and exhibitions media, by means of informative and entertaining editorial content and effective promotion to deliver quality visitors.
