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SPELT NEWS BRITISH DESIGNER AND BRITISH SPELT CHAMPION LAUNCHES FIRST BRITISH SPELT BRAN FLAKE CEREAL

New Sharpham Park Crunchy Spelt Bran Flake Range
Union Jacks at the ready….2012 is the year that Britain will be celebrating, with London hosting the Olympic Games and our great nation coming together to mark The Queen’s Diamond Jubilee. With all eyes on Britain, Roger Saul, founder of British design label Mulberry and champion of the mighty spelt grain, islaunching the first and only British Spelt Bran Flake Range and a brand new look on 1 March.

WHAT’S IN YOUR BOX OF SHARPHAM PARK CRUNCHY SPELT BRAN FLAKES?

New Sharpham Park Spelt Bran Flake Range has the British Stamp of Approval – using Sharpham Parks’ own organic British spelt, only British suppliers for its cereals’ ingredients and UK sourced, designed and printed packaging. What’s more, the British Spelt Flake is higher in fibre, iron and protein than wheat bran flakes so the added nutrients and spelt wholegrains will help fuel busy days ahead. With no added salt, low sugar and low saturated fat, Sharpham Park Crunchy Spelt Bran Flakes are an ideal breakfast choice for the whole family to wake up with!
Spelt has a lovely nutty taste, which when blended with rice, oats and barley creates a light, crispy and tasty flake. Due to its protein structure, spelt is easier to digest than wheat, making it a suitable alternative for those wanting toavoid wheat in their diet.*
Crunchy Spelt Flakes
Crunchy Spelt Flakes with Dates & Walnuts
Crunchy Spelt Flakes with Berries

New Sharpham Park Crunchy Spelt Bran Flake Range will be available from 1 March 2012 in Harvey Nichols, Selfridges, Fortnum and Mason, The Natural Kitchen, Booths and online at www.sharphampark.com, priced £2.99 for Crunchy Spelt Bran Flakes, £3.59 for Crunchy Spelt Bran Flakes with Dates & Walnuts and £3.99 for Crunchy Spelt Bran Flakes with Berries.
* Spelt contains spelt gluten so it is not suitable for diagnosed coeliacs.
-Ends -
January 2012
For further information, photography or samples please contact:
Jenna McDavitt or Abi Colgan at APR Communications, 020 7 351 2227 jmcdavitt@apcommunications.com/ acolgan@aprcommunications.com


NOTES TO EDITORS
Sharpham Park was founded in 2005 by entrepreneur Roger Saul, founder of designer label Mulberry. Ever since its early beginnings, Sharpham Park has been dedicated to growing ancient spelt grain in an organic and eco-friendly way, achieving full organic certification from the Soil Association in September 2006.
With tons of iron, zinc, riboflavin and other vitamins and minerals, spelt is one of today’s healthiest grains. In addition, because of its unique gluten structure, it is much easier to digest than its distant cousin wheat.
All Sharpham Park spelt is 100% organic and is milled in a purpose built on-site mill at Sharpham Park in Somerset. It is the only dedicated organic spelt mill in the UK, incorporating the best machinery sourced throughout Europe.
The Sharpham Park food range also includes Spelt Mueslis, Pasta, Cereal Bars, Puffs, Granolas, Porridge, Sweet and Savoury Biscuits, Pearled Spelt, Wholegrain, White, Artisan and Seeded Flour and Speltottos.

Sharpham Park, Glastonbury, Somerset BA16 9SA