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Farm Shop & Deli Show wins Best Trade Launch Show for 2011

The AEO Excellence Awards 2011 took place Friday 1 July in The Capital Hall at ExCeL London. The flagship ceremony for the live events and exhibition industry was attended by more than 1,200 professionals; all vying for the top slot in their respective categories.

To kick-start the proceedings, body-popping specialists Chris and Wes demonstrated exactly why they won the Sky One dance spectacular ‘Got To Dance’, whilst Stavros Flatley stole the show with their crash course in dancing.

Compere for the event, comedian Dominic Holland, brought The Capital Hall to a hush - to business.  The Best Trade Launch Show category was second in the billing.  The nominees were called out, a cheer following each. “And the winner of Best Trade Launch Show 2011 is…Farm Shop & Deli Show organised by William Reed Business Media!

The concept for the show was born out of recognition for need of a trade exhibition within the UK food and drink market with a specific focus on serving farm shops, delicatessens and specialist foodhalls. 

“Careful partnering with relevant associations and journals, a very specific show name, a targeted marketing campaign and working closely with the sector to ensure the live events area was focused and relevant are just a few of the reasons for the award win.  We are delighted to have won”, said Andrew Reed, MD of events and exhibitions. 

“The winner achieved incredible results from a small marketing budget, had impressive use of social media to engage with their audience and displayed a strong vision for the future”, commented the AEO.

The 2012 show takes place alongside Food & Drink Expo, running from 25th to 27th March 2012 at Birmingham’s NEC.  For more information please visit www.farmshopanddelishow.co.uk or contact Kate Andrews on 01293 610244.