Why exhibitions work
Live Events Change Minds
We live in a world where accessing information is as simple as a few clicks of a mouse. But as thinking, feeling human beings we base opinion on our experiences. This is why the medium of live is so effective - participants are active at every step.
- Where else can you recruit new customers and strengthen relationships with the old clients?
- Where else can you test new products, revitalise existing products and receive immediate feedback?
- When else do you have those great audience numbers on any other business day?
The Facts - FaceTime
FaceTime is the marketing body for the live events industry, set up to help customers harness the power of live events to drive sales, enhance customer relationships and deliver customer insight.
Recent research commissioned by FaceTime proves how important a part of the marketing mix live events are. Learn more about this report and FaceTime.
FACT! Live events are the most effective form of marketing:
- Build brand awareness
- Raise company profile
- Allow for a better understanding of your products
FACT! Live events build relationships:
- One-to-one conversations over mass marketing
- Information can be tailored to individual business requirements
- People remember you
FACT! Visitors attend trade shows to be sold to:
- All-senses experience; taste, smell, touch and see.
- A year’s worth of product sourcing in one day!
- Access to exclusive product launches, the latest trends and industry expertise
For practical advice on how you can get the most out exhibiting please take a look at FaceTime's How to Exhibit booklet
* Source: How Live Works – Cog Research 2010 commissioned by FaceTime.