Food & Drink Expo

2006 Statistics

MEETING THE RIGHT PEOPLE

Across the Food & Drink Industry and right across the world.

The UK grocery market is worth a staggering £123.9bn, an increase of 3.4% on 2005. Food & Drink Expo, the UK's largest food and drink exhibition offers overseas and UK suppliers an excellent route to market.

Established over 18 years ago, Food & Drink Expo has gone from strength to strength and is the forum for buyers from across retail, food service and manufacturing sectors. Food & Drink Expo 2006 provided an unrivalled opportunity for visitors to experience new show features, take part in industry debates, sample an eclectic mix of products and establish new business contacts.

The 2006 event attracted visitors from every continent and participation from over 600 exhibiting companies, including national pavilions and companies representing over 40 different countries.

Food and Drink Expo Attracts the following selection of visitors:
        • Owner/Proprietor: 6,705
        • MD/CEO: 3,868
        • Manager: 6,189
        • Buyer/Purchaser: 2,321
        • Chef: 1,547
        • Technologist: 2,579

From the following market sectors:
        • Retail Wholesale Distribution: 37%
        • Foodservice: 31%
        • Manufacturing /Processing: 32%

Visitors to Food & Drink Expo specified the following of interest:
• Baby Foods: 1,238		• Hot Beverages: 5,132
• Bakery Products: 7,479		• Ingredients: 6,783
• Beers/Ciders: 3,662		• Meat & Poultry: 6,086
• Biscuits/Cakes: 6,550		• Meat Products: 5,596
• Bottled/Canned Goods: 5,338		• Organic Foods: 5,106
• Confectionery: 6,086		• Packaging & Preparation: 5,957
• Dairy Products: 7,040		• Ready Meals: 3,249
• Delicatessen Products: 5,983		• Refrigeration: 4,281
• Desserts: 5,364		• Sandwiches: 4,229
• Dried/Dehydrated Foods: 3,765		• Snacks: 5,416
• E-Business: 1,805		• Soft Drinks: 6,731
• Ethnic Foods: 4,384		• Speciality Foods: 5,622
• Fish/Seafood: 5,184		• Vegetarian Products: 4,719
• Fresh Produce: 6,731		• Wines & Spirits: 4,487
• Frozen/Chilled Foods: 7,221

DELIVERING TO YOUR AUDIENCE

With a total PR and Marketing Spend of over £1.6 million
        • Total Marketing Spend for 2006 Food and Drink Expo = £633,564
        • Total Ad Impressions - amounting to a circulation of 1,498,573
        • Total PR Value Coverage for 2006 Food and Drink Expo - £997,000
        • PR Impressions - 318 press releases amounting to a circulation of 11,310,000

Therefore Food and Drink Expo received a Total PR and Marketing Value of £1,630,564

Effective exhibition promotion is vital to attract the maximum number of quality visitors to any exhibition. William Reed publishes many of the food industry's leading publications including:

The Grocer, Restaurant Magazine, Pub Chef, MB&R, Food Manufacture, Convenience Store, Morning Advertiser, Ingredients, Health & Nutrition, Food Ingredients & Analysis, The Hotel Magazine, British Baker, Meat Trade Journal and Bake & Take.

This unrivalled breadth of in-house and external media will ensure Food & Drink Expo enjoys the highest profile. All relevant publications will carry extensive advertising and PR campaigns, supported with ticket inserts and previews. In addition to an extensive media campaign, Food & Drink Expo will also benefit from the following to generate visitors:

• Visitor Newsletters – Hard copy and electronic newsletters will be despatched regularly informing visitors of all the benefits of visiting.
• Visitor Tickets – Over 700,000 tickets will be distributed via trade magazines, associations and direct mail, plus tickets will be available for exhibitors to invite their customers.
• E-marketing and telemarketing will also play a vital role in attracting decision makers to the event.